Sponsor an F the Formula Cohort
Who are you supporting?
Solo professionals who struggle to articulate their value and close sales?
Solo entrepreneurs turning their callings into businesses?
Independent contractors on your bench who need to differentiate themselves?
Creatives and coaches who need sustainable growth strategies?
Whomever you are supporting, it is likely that they are independent thinkers with low tolerance for bullshit. They can smell inauthenticity and manipulation. Integrity and honesty are essential, so they have a natural aversion to marketing themselves. They see their work as sacred, an extension of themselves.
Sadly, most marketing advice they get is formulaic and engineered to strip originality and replace it with templates. It leaves intelligent, creative people sounding like everyone else, drained by tactics that feel gross.
F the Formula exists to dismantle that thinking.
This five-session brand coaching cohort teaches a sustainable, original way to grow a brand that fuels energy, honors integrity, and becomes impossible to copy.
What Participants Experience
Applied work with real-time feedback, peer accountability, and immediate implementation.
Participants learn five practices of non-algorithm branding:
Finding Your Voice
You Are Not a Commodity
You Have Shit to Say
Protect Your Value
Simplify to Scale
What Sponsoring Says About You
When you sponsor an F the Formula cohort, you're taking a public stand.
You're saying:
- You value depth over pretense.
- You believe originality is sacred
- You support people building on their own terms.
- You refuse to profit from extractive, manipulative marketing systems
This positions you alongside the kind of work your community already respects: grounded, precise, uncompromising.
What You Receive
Revenue Participation: 30% of gross enrollment revenue
Brand Association: Co-branded cohort materials, featured sponsor recognition in all participant communications, acknowledgment across Massive's platforms
Marketing Support: Pre-built assets (graphics, video clips, outreach copy), facilitation support during recruitment, co-hosted Q&A sessions
Strategic Positioning: Direct alignment with high-integrity brand work that commands respect and builds lasting trust with your community
About Justin Foster
I've spent over twenty years coaching founders and solo professionals on brand strategy. Most show up with the same story: they've been told their originality is a liability, that they need to dilute who they are, speak in someone else's voice, and chase metrics that have nothing to do with the work they actually do.
The marketing industry runs on keeping them confused. It sells formulas that promise certainty but delivers the same old shit. It profits from convincing everyone to buy the next course, the next template, the next guru's system.
I created F the Formula because I got tired of watching brilliant people disappear into that machine.
What Happens Next
Download the full F the Formula overview deck to see the curriculum, facilitation approach, participant outcomes, and investment.
