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Daring to be Seen

Apr 17, 2025

Hello, friends

The word "influencer" has never felt more hollow. 

As courts are ignored, rights are rolled back, and power consolidates in the hands of the performative and privileged, the idea of curating a persona for likes and campaigning for clicks feels... laughable.

But influence? Real influence? That’s never been more vital - especially if you are an impact leader or conscious entrepreneur. 

There is a different kind of influence, one rooted in truth, in presence, in trust earned through lived experience— what we call Juice.

And everyone has it.

Juice isn’t about going viral. It’s about your energy; the light you put out into the world. It’s how movements grow, conscious brands are built, and courage spreads.

In a world hungry for leadership, your Juice isn’t a branding strategy—it’s a responsibility. This is not the moment to shrink, defer, or wait to be ready. Playing small doesn’t serve anyone—it just leaves more space for manipulation, fear, and false certainty. 

In this month’s Massive Change article, we share this:

Many of us were taught to be afraid of being seen. That visibility invites harm. That authority corrupts. That leadership requires permission. We were taught to be quiet about the very thing that makes us trustworthy. 

It’s time to unlearn that—and to put to rest the tired belief that influence is all about ego. Juice isn’t attention-seeking, it’s soul-bearing. It’s letting people see what you believe in, what you are building, and what you stand for. This is what opens doors, grows a true following, and attracts opportunity. 

Juice is the felt proof of your courage and your commitment  - and that’s what people most need to see right now.

Your allies, 

Virginia & Justin


Want to learn more about how to define and amplify your Juice? Join us Tuesday, April 29 at 2pm CT for Bringing the Juice—a free workshop for social impact leaders, conscious entrepreneurs, and movement-makers who want to build real influence rooted in trust, presence, and purpose. Register here or click/scan below.


Social impact begins with inner work, especially related to becoming aware of how social conditioning from institutions influences how you lead - and how you show up in the world. 

Be sure to tune into Virginia's chat with the brilliant Dan Dowman on Wednesday, April 30 at noon CT. Register here. 


Are you a social impact leader? Learn more about what we provide for non-profit leaders, conscious entrepreneurs, and movement-makers. Download our offerings deck here.

 

How Do You Lead Change When the System Is Collapsing?
An Open Letter to Social Impact Leaders Dear friends, Lately, we’ve been having the same conversation over and over—with nonprofit leaders, social entrepreneurs, founders, and advisors. It starts with a quiet truth: “This doesn’t feel like it used to.” There’s more tension in the room. More uncertainty in planning. More risk in simply saying what your mission has always been about. If you’re l...
The Red Thread
Dear Systems Shakers, There’s a reason our icon is a red thread. Throughout history, the red thread has symbolized fate, connection, and an unbreakable bond—whether it’s the ancient Chinese legend of the Red Thread of Destiny, the Greek myth of Ariadne’s guidance through the labyrinth, the Norse Norns weaving the threads of fate, and the red thread’s deep ties to the divine feminine as a symbo...
Doubling Down on Defiance
  Dear Friends, We are at a moment in history where moral clarity, creativity, and thinking systemically are no longer optional—they're essential. For non-profit leaders and socially conscious business owners, the stakes have never been higher. As Trump and his administration push forward harmful policies, we must resist, protect, and lead with courage. Our employees, customers, and communitie...

Making it Massive

"Making it Massive" is your monthly peek into the big ideas and disruptive thinking driving the Massive Change team. Each issue starts with an open letter from Virginia and Justin, sharing what’s been on their minds, what’s caught their attention, and what "good trouble" they and our clients have been causing. Expect subversive ideas, unexpected insights, and tools to fuel your own journey as an impact-driven leader.
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